Let me be honest. This post was originally written for my art blog. But after I wrote it, I realized artists aren’t the only people who need to know what I wrote for my artist friends and readers. We writers are just as bad about wanting seclusion as artists are. So I’d like to share that original post with you now, beginning with two simple facts about marketing.
I don’t really remember when I heard that authors ought to jump on the band wagon early when it comes to promoting their books–as in, before they even have a book in hand to promote. But somewhere down the pike, I did get the memo, and now I’m up to my elbows in daily promo efforts–blogging, social media, interviews–and my first book has yet to come out! Part 1 in a 4-part series.
What is a target audience? In a nutshell, a target audience is the slice of the world population who would be the most interested in reading your book. Every author needs to identify their target audience, because those are the people who will be interested in and buy your book.
Why in the world do I need to pay for advertising, and give away my book for free, to get people to read it? I wrote a kick-ass book, my friends told me so, and I put it up on Amazon for $4.99. That’s all I need to do. The masses will flock to my sales page and copies will begin flying off of the virtual shelves. Right?
There are numerous “make millions quick” promises all over the Internet. At one time, indie publishing itself was one of those promises. A few brave souls who were first to jump in had great experiences, talked about it, and before you know it … thousands of authors were following in their footsteps.
One of the draws of being an indie author is the fact that you get to make all the decisions about your book’s content, cover, and everything else you can carry in a five-gallon bucket. At the same time … somebody’s gotta make all those decisions, and that decision-maker is you. And when you consider that every decision you make could have either a positive or a negative effect on your book sales … that’s a big decision.