We announced in the IPT Newsletter that we were about to start a new thing: Monthly progress reports on my (Danielle’s) indie publishing venture. Carrie’s and my goal is to make a full-time income writing through self-publishing. The Brew Your Own Adventure series will document my progress!
To get you oriented, this first post will summarize my indie publishing life thus far. Then I’ll end with my goals for the coming month. Let’s go!
Where It All Began
I first heard about indie publishing in 2013. After some research, I realized this was exactly the thing for me. Why wait for a publisher to give me a nod of approval when I could sell directly to my readers? My research also revealed that a lot of work was involved. I wasn’t daunted. I love a challenge. And I was strongly drawn to the liberty to make my publishing decisions myself – from pricing and promotions to cover art.
My First Book
My first book happened by accident. It started as a series of blog posts here at IPT that did quite well. I decided to write up a quick booklet based on those posts. Well … it grew and became a full-length creative writing guide: Journaling to Become a Better Writer: Seven Keys to More Authentic Fiction. I self-published it in December 2014 – my first book!
How My First Book Did
I decided to go wide (non-KDP Select) and put up my book on both Amazon and Smashwords. (Smashwords is a company that will automatically publish your book to multiple platforms, like B&N, iTunes, Kobo, etc.) Like all authors, my best sales were at Amazon (which dwarfs the other platforms), especially during the first three months.
Then it kinda tanked. The 90-day cliff, as they call it. After three months, Amazon no longer promotes your book as a new release, so you’re on your own.
I floundered with marketing for quite a while, primarily because I wasn’t proud of my book cover. It was a home-made cover Carrie and I put together. I eventually realized I wasn’t going to market the poor thing until it sported professional cover art. So I kissed some money good-bye and hired a professional designer through 99Designs. Once I had a better cover, I was absolutely raring to go with my marketing.
One of the first things I’ve tried is Facebook ads. (Mark Dawson’s Self Publishing Formula is the go-to for that info.) I’ve been running ads for a few months now and have been earning back my investment plus a little income over the top. Yay!
I also released a paperback edition of the book in summer 2015. Formatting it for the print-on-demand company CreateSpace – and holding my first book in my hands – were extremely satisfying experiences for me. Can’t wait to create another one!
My goal is still to make a full-time living writing. I want to clarify that there’s a difference between full time hours and full-time income. I’m very lucky to have the former and still working diligently towards the latter.
The more I study up on profitable indie publishing, the more I hear that you can’t expect a full-time living off one book. Having put my first out there, I heartily agree. I’m on the brink of putting out my first published fiction books, The Mailboat Suspense Series, which will contain four or five titles. Once I have multiple books, I can experiment with setting the first in the series at permafree or $0.99, see how follow-through sales go from that, and Facebook ads on the boxed set.
- Finish edits on Book One of the Mailboat series
- Invite fifty bloggers to read and review Journaling to Become a Better Writer
- Mess around with a Facebook ad for signups to my personal newsletter
What are your goals for March? Let us know in the comments! I’ll check back in with you guys in April to let you know how I did!