I’ll say it upfront, I don’t know much about genre targeting. I also have a funny feeling I’m doing pretty poorly at it. (Although I had another author suggest that what I’d done was create my own sub-genre, “family suspense.”) I guess time will tell whether the reading public are interested in my family drama/suspense style of writing–cuz I’m also stubborn-minded enough to pursue this idea. Everything’s worth a shot once, right?
However, I really ought to learn a thing or two more about proper genre targeting. And I’ve found a great way to do that!
What Is Genre Targeting?
As I understand it, targeting a genre means you learn your chosen niche well enough that you understand reader expectations for that genre, then you write to satisfy those expectations. That doesn’t mean writing to fill a cookie cutter; just that there are certain rules–from cover art to plot line–that should be followed to cue your reader in to what kind of story this is. For instance, it wouldn’t be romance if the primary plot weren’t about two people falling in love.
Where Can You Learn More About Genre Targeting?
I’ve just admitted, I don’t know much about the topic. But fortunately, I know someone who does, and her course looks pretty darn interesting! C. S. Lakin of the popular Live, Write, Thrive blog is the instructor on a new course all about how to sell better through targeting your chosen genre. Here are seven new skills you’ll learn in her course:
- identify top-selling genres
- pick a genre to write in that you’ll love
- deconstruct best sellers in your target genre
- structure your novel to fit perfectly into your target genre
- pick a perfect title and cover design for success
- prepare your online product pages to jump to the top of best-seller lists
- price your book for your target market
As mentioned by one of her testimonials, she even goes into the very important topic of how to land your book in the right categories at Amazon!
If that looks as interesting to you as it does to me, I’d recommend you go check it out.
P.S., that’s an affiliate link, so Carrie and I will get part of the proceeds if you use it. But I know you love us. (Grins.)
So tell us, do you use genre targeting for better book sales? How does it work for you? Or are you going to give C. S. Lakin’s course a try?